Valeur Absolue – More than just a fragrance

Valeur Absolue – More than just a fragrance

With a variety of fragrances in the market, I only choose my personal favorites to write about, so it would be the fragrances that have made a great impression on me through its smell, uniqueness & design. A very exciting new fragrance brand – Valeur Absolue has recently launched in New Zealand. Valeur Absolue is a brand for women searching for harmony, joy and sensuality.

 Valeur Absolue promises to be more than just perfume! Valeur Absolue offers a new meaning to wearing perfume, by combining the pleasure of wearing it with the beneficial effects of natural active ingredients, which will enhance the essential emotions of well-being for the woman who wears it.

Valeur Absolue fragrances are, first and foremost, beautifully constructed and delicious perfumes, made from the highest quality ingredients.  What makes them unique is the addition of essential oils, a beta-endorphin booster and oligo-elements.  They are perfumes bursting with well-being.

 Valeur Absolue is a range of three fine and distinctive fragrances – Harmonie, Sensualité and Joie-Eclat.  As the names suggest, they are mood-related and each contains Areaumat Perpetua™, a natural extract of the Immortelle flower, which stimulates the release of beta-endorphins, known as ‘well-being’ molecules.  Different combinations of essential oils provide relaxing and revitalising effects and oligo-elements offer energising and stimulating qualities, all combined within exceptionally fine fragrance formulae.

Each perfume in the range has its own visible ingredient associated with the emotion of the perfume, communicating that there is More than a Perfume in the bottle:

   Valeur Absolue Joie-Eclat – contains encapsulated diamond powder, the symbol of sparkle. This is a sparkling and uplifting composition combining the freshness of tangerine and green cardamom. “Like a constantly replenished glass of champagne”, fine vetiver and tuberose give a remarkable trail to this perfume so the perfume lingers beautifully, all day long. A visible hint of the sparkle of Valeur Absolue Joie-Eclat, encapsulated diamond powder has been incorporated, the first time it has been used in a perfume.

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Valeur Absolue Harmonie – contains real semi-precious amethyst stones, the symbol of serenity in litho-therapy. “Like wrapping a cashmere shawl around you,” this is a soothing perfume with floral, musky and amber notes. Calming notes of néroli bigarade and Earl Grey tea blend harmoniously with the softness of woody notes and the fullness of vanilla. Added to this beautiful fragrance are high quality essential oils of bergamot and orange flower, both offering relaxing effects while potassium and manganese provide energizing qualities. Areaumat Perpetua stimulates the release of beta-endorphins and finally, semi-precious amethyst stones, the symbol of harmony are encompassed within the perfume, as a visible indicator of the unique attributes of Valuer Absolue Harmonie. unnamed-3

Valeur Absolue Sensualité – contains authentic mother-of-pearl, the symbol of femininity. “Super-feminine, super-bright with a very luminous sensuality, it’s all about curves and light, sensual shapes, created with flowers that would reflect the curves of a woman,” this is a delightful perfume, with floral, woody and musky notes. This was created around the feminity of Rose de Mai and the exotic sensuality of white flowers. Soft tones of cedar wood are combined with a mysterious blend of amber and musk. With high quality essential oils of Rose de Mai and white jasmine, Valeur Absolue Sensualité contains active minerals of potassium and calcicum known for their stimulating qualities, plus Areaumat Perpetua to stimulate the release of beta-endorphins. Mother-of-pearl is the symbol of love and feminity and is enveloped into the fragrance as the visible sign of its intoxicating sensuality.

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 Valeur Absolue takes its inspiration from fine perfumery before the 17th century, when perfume played a real role in health.  This concept has been modernised for the multi-faceted woman of today. This new brand was launched in selected Farmers, pharmacies and department stores on 24 March 2014.  It is available in three stunning fragrances – Harmonie, Sensualité and Joie-Eclat.

45ml RRP$115

 90ml RRP$159.

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