Benefit Cosmetics They’re Real Push Up Liner launch

Benefit Cosmetics They’re Real Push Up Liner launch

On March 14, Benefit Cosmetics invited beauty editors and bloggers to a private event launching an innovative product that was in the making for 5 years! A review of this beautiful product will follow soon however, here’s some news about it! Get excited!!!!

Introducing the FIRST EVER lash-hugging gel liner in a pen! It solves one of the biggest beauty dilemmas of all time – lining your eyes! They’re real! push-up liner makes it beyond easy to hug the lash line so anyone can draw a perfect line. The closer the line, the bigger the eye!

3 reasons it’s a REAL beauty breakthrough:

(1) The waterproof matte black gel formula doesn’t smudge, budge or dry out.

(2) It’s a gel liner in a pen!

(3) The innovative AccuFlex tip makes it BEYOND EASY to get close to your lash line!

This breakthrough beauty will be available in New Zealand on 27 June 2014, $45.

Photo Credit: Sophie Miya-Smith

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