Juicy Couture just announced world famous supermodel, Candice Swanepoel, as the NEW face of Viva La Juicy. The iconic fragrance just released a brand new ad campaign featuring the global sensation who is inspiring girls everywhere how to live life with Viva! Embodying the feminine glamour of the Viva La Juicy girl, the campaign channels Candice’s infectious charisma and the fragrance’s message to be larger than life and enjoy every moment fiercely. When asked about the fragrance, Candice Swanepoel says, “What I love most about Viva La Juicy is that I can wear it from day into night. Whether you’re spending the day with your girlfriends or going out dancing at nighttime, it’s the perfect fragrance. The fruity, floral scent will always turn people’s heads when you walk into the room.”
Since its launch, Viva La Juicy has remained a top-selling prestige fragrance. In the US, one Viva La Juicy product is added to a girl’s fragrance collection every minute*. Over 4 million units have sold since the brand’s launch in 2008!* (*Source: The NPD Group, Inc. / BeautyTrends®, U.S. Prestige and Mid-Tier Retail Unit Sales, Jan 2008 – Aug 2014) Candice is one of my favorite Supermodels. From strutting the Victoria’s Secret catwalk as one of the angels to high fashion shoots, Candice is simply stunning.