This month, Dē Longhi kicked off the first ever Coffee Awareness Month in New Zealand at their beautiful showroom. As well all know New Zealand is the land of the Flat Whites and Lattes, and I have been told by an American professor back when I was at Law School, that New Zealand makes some of the world’s best coffees. That, is something for New Zealand to be proud of.
However, as a country, I feel we do not celebrate our successes and achievements enough. So, what a lovely idea it is for Dē Longhi to begin with. October is the inaugural Coffee Appreciation Month (CAM) and thanks to Dē Longhi, New Zealand can celebrate our nation’s love of the versatile bean-based beverage.
The caffeinated action takes place primarily in Auckland, Wellington, and Christchurch where Dē Longhi is organising a range of activities. They include coffee master classes, product sampling and a free coffee if you happen to be at the right café.
Dē Longhi marketing manager Davina Gray-Ebbett says “We recognise New Zealand has a very strong espresso coffee culture. Coffee Appreciation Month is designed to bring that culture to life in practical and instructive ways and to enable people to broaden their attitudes to what after all is a very versatile see.”
Invited guests were treated to delicious biscotti. We were also taken to a room to smell the various fragrances which incorporates the coffee note. We then were shown how to make cocktails incorporating coffee liqueur as well as a latte artist who showed us how to design pictures on coffee.
However, while we are now drinking more, eight out of ten of us still are not aware of other ways to use coffee; for aroma, in cooking or cocktails, even as garden fertiliser and beauty product.
Dē Longhi is running a series of four coffee master classes at its Auckland showroom. Each one focuses on a different use for or aspect of coffee including coffee inspired cocktails with leading bartenders from Britomart Hospitality, coffee-inspired cooking classes with Non Solo Pizza’s Antonio Crisci and classes around the power of scent with renowned perfumer, Yves Dombrowsky.
There are opportunities at selected cafés in Auckland, Wellington and Christchurch where you could find yourself being served a free coffee.
Aucklanders should also keep an eye out for coffee sampling teams which will take place in high foot traffic areas throughout October. Now, we all know some of us are very reliant on the caffeine from coffee, and for some of us, we cannot start our day without that cup of coffee!
To find out more about Coffee Appreciation Month, visit www.delonghi.co.nz.