The Estée Lauder band has announced that it has signed Hollywood actress Eva Mendes to represent the brand’s New Dimension transformative skincare collection. Mendes will appear in digital, TV and print advertising campaigns debuting in Fall 2015.
Eva stated; ‘Since my teenage years, I have always admired Estée Lauder, the woman and the brand…I’m excited to represent New Dimension skincare because I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.’
The skincare collection features New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape. It empowers women to transform their appearance, helping define the look of contours so every angle becomes a woman’s best angle.