As of July 1, 2014, Thierry Mugler perfumes are delighted to welcome their new ANGEL icon: Georgia May Jagger.
“ANGEL is very connected to my childhood, and it continues to fascinate me as much as ever. It’s very exciting to become the new face of the ANGEL woman… 19 years after my mother!”
A dazzling rising star in the world of fashion and beauty, Georgia May Jagger is instantly recognizable by her perfect pout; already an acknowledged style icon at just 22 years old, she has already graced the top international fashion magazines: British Vogue, American Vogue, Harper’s Bazaar, Dazed and Confused, I.D., Purple, LOVE, and W Magazine, to name just a few.
The choice of Georgia May Jagger ushers in a new era in the ANGEL legend and was clearly self-evident… as her mother, supermodel Jerry Hall, already had a close connection to the brand’s history: a regular at Thierry Mugler’s couture shows, she was ANGEL’s emblematic muse from 1995 to 1997. From Jerry Hall, Georgia May has inherited her beauty and an innate sense of glamour. From her father, Mick Jagger, she no doubt gets the rock attitude that she brings to the ANGEL image, for the first time. Like this iconic fragrance, Georgia May shakes up the established codes, with a natural, yet sexy rock n’ roll style.
Like her mother, she has a “tribal chief” personality: she attracts over a million followers, via social networks, and is one of the most high-profile socialites of her generation (#angeltribes). Georgia May Jagger is the perfect embodiment of the “Beware of Angels” tagline (#bewareofangels) from the new ANGEL campaign: a press, digital and TV campaign in a style unprecedented in the fragrance world that rekindles the brand’s daring spirit. The visual can be discovered beginning June 23 and the TV commercial will debut in September.