Maybelline New York has announced that American golden girl Gigi Hadid is its newest spokesperson. Gigi joins an elite group of spokeswomen which includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst and Kemp Muhl.
“Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real,” said Gigi. It’s the most incredible feeling and is a dream come true. I feel so honoured and humbled to be a part of the iconic brand I grew up with and I am very excited by this opportunity.”
At 19, Gigi has graced the runways of Marc Jacobs, Jean Paul Gaultier, Jeremy Scott and Chanel. She landed the cover of the fourth instalment of Carine Roitfeld’s CR Fashion Book, and the December 2014 cover of Harper’s Bazaar in Malaysia. Mentored by Carine Roitfeld, Gigi has sat for renowned photographers including Giles Benison and Ellen Von Unworthy.
Gigi was discovered by Guess co-founder Paul Marciano and she would go on to model for Baby Guess and Guess Kids then graduating to Guess. Campaigns with Tom Ford, Sports Illustrated and a spot in the notorious 2015 Pirelli calendar have followed.
A Malibu native, the media darling now calls the streets of New York City home. Gigi has a striking international social media presence, clocking in at more than 1.4 million Instagram followers and 193,000 Twitter devotees. Gigi will make her Maybelline New York debut in advertising campaigns later this year.