Hailey Baldwin x ModelCo

“The Hailey Baldwin for ModelCo range is all about my signature go-to-beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo.  My product range is affordable, accessible and combines quality and feminity for a photo-finish inspired look and feel. Think filter-esque, sleek packaging and premium formulas.”  


Iconic Australian beauty brand ModelCo, renowned for its glamorous celebrity ambassadors has snapped up the hottest ‘it’ girl and model of the moment, Hailey Baldwin as its latest muse. The uber cool celebrity daughter of actor Stephen Baldwin will release her own Hailey Baldwin for ModelCo color cosmetics product range which she designed in collaboration with ModelCo CEO and Founder Shelley Barrett. 

Shelley stated: “Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey’s fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand.”

Hailey will be in Sydney in November 2016 to launch the high end ‘limited edition cosmetic collection’ for ModelCo which will be available exclusively on ModelCo’s online store ModelCo Online and through retailer Mecca Maxima. In a bold move, Hailey has launched #thebeautysquad to build on the hype of the upcoming collection. 



At Pink&Sparkles, we love Hailey Baldwin and her ultra-chic and effortless style. We hope to meet her in person and will definitely be shopping this beautiful collaboration! We’ll keep you updated x

Images Supplied by Guess