Today marks the launch of Nike’s most exciting release this season – the Nike Tech Pack Collection.
Nike Tech Fleece was first introduced in 2013, created for the contemporary athlete. It reimaged classic Nike silhouettes with an advanced fabric saturated in benefits such as superior breathability, insulation and articulation.
The 2014 collection features the highly-anticipated Nike Tech Butterfly, as well as a Tech Windrunner for men. Nike combines Tech Fleece with archival design and imaginative silhouettes to create new progressive sports staples. Fleece is the fundamental material of sport. By re-examining the textile and fabrication, Nike has evolved the timeless basic into a modern staple. With Nike Tech Fleece as its champion, the Fall 2014 Nike Tech Pack Collection will offer increased functionality, instant-classic silhouettes and time-honoured styles.
Since its debut in 2007, Nike Tech Pack has stood for forward-looking design with an emphasis on uncompromised function. Nike Tech Fleece, introduced in 2013 and created for the contemporary athlete, reimaged classic Nike silhouettes with an advanced fabric saturated in benefits such as superior breathability, insulation and articulation.
This season brings two key styles to Nike Tech Pack Collection, emphasizing movement and environmental protection. For women, the Nike Tech Butterfly Jacket is a fresh silhouette that elegantly plays with proportion. An oversized hood and dolman sleeves that transition to a fitted, feminine cuff allow for a greater range of motion and flattering fit. An asymmetric front zip and contrast-colour zipper pulls are fine details that complete the package. Accompanying the Nike Tech Butterfly Jacket as part of the new collection are the Nike Tech FZ Hoodie, and the Nike Tech Funnel.
For men, the Nike Tech Windrunner elevates the jacket that was designed for Nike-sponsored runners back in 1978 and became a street -style statement. A water-resistant iridescent woven overlay, borrowed from the original, increases protection from precipitation and highlights the classic chevron aesthetic of the Windrunner. An extended hood bill and reflective zipper pulls emphasize the specialized details. The collection also includes the Nike Tech Crew.
The men’s and women’s Nike Tech Pack Collection featuring Tech Fleece will be available at selected Nike stockists from August 28.