Personally, I love luxurious brands collaborating with bloggers. Simply because those bloggers have earned their spot. In my nearly two years of blogging, I have seen some brands favour print media much more than bloggers and I find that frankly cringeworthy. Let’s face it, online media is the present and the future.
I was excited to learn of Kiehl’s partnership with one of my favorite bloggers Nicole Warne from Gary Pepper Girl. She is one of the bloggers that inspired me to do what I am doing now. Her editorial photos are always on point and breath-taking. Recently, she partnered with Kiehl’s to launch a new digital story-telling campaign ‘Happiest Hour’; an original photo content series to celebrate the launch of Kiehl’s Daily Reviving Concentrate and tells four distinct lifestyle stories all set in ‘the city that never sleeps’. The Kiehl’s Daily Reviving Concentrate is formulated to help strengthen and protect the skin barrier for a smooth, fresh and healthy look all day long.
The Happiest Hour campaign is inspired by the best hours of the day and on the belief that everyone should look just as beautiful at 6pm as they do when they set out for the day. The photos are based on the ‘Rush Hour, Adventure Hour, Nature Hour, and Family Hour’. The Kiehl’s Daily Reviving Concentrate will be on counters on October 19th, 2015 from the flagship boutique in Britomart, Smith and Caughey’s, Ballantynes and Kirkcaldie & Stains.
Here are Nicole’s thoughts on the campaign:
Modern day women are diverse in the roles we play; we’re mothers, we’re partners, we’re adventurous, we’re rebellious, we’re free-spirited, we’re businesswomen – and sometimes all of these! On the surface we may look different, but I feel each of these women can relate to one another as we share universal traits and challenges. We are all juggling multiple pressures and trying to keep up with everything going on in our lives, but want to look and feel our best at the same time.