L’Oréal Professionnel has long had a presence behind the scenes of catwalks around the globe, most notably as the official partner of Paris Fashion Week. This season, L’Oréal Professionel is proud to introduce a package and formula renovation to the stylist’s back-stage best friend and styling innovation – Infinium.
With one Infinium hairspray sold every 11 seconds worldwide, it’s not hard to see why 40,000 salons around the world swear by it. As L’Oréal Professionnel was the official partner of Paris Fashion Week, it was an ideal opportunity to offer the renovated Infinium hairspray to L’Oréal Professionnel stylists who were responsible for the hair at shows including Chloé, Kenzo and Carven.
With its renovated formula, Infinium is an extremely fine, extremely dry professional hairspray with no visible residue and no stiffness, fixing hair with hold ranging from soft to extra strong. Infinium will continue its fashion week rounds, being used this year at several shows on the New Zealand Fashion Week calendar, including Trelise Cooper A/W 15, with hair directed by L’Oréal Professionnel stylist Grant Bettjeman.
With a renovated formula that contains ultra-fine, professional grad droplets, Infinium delivers an invisible result, ideal for creating all types of daring fashion looks; back-combed, tousled, extra-voluminous and highly defined. It is being used this year at several shows on the New Zealand Fashion Week calendar, including Trelise Cooper A/W 15, with hair directed by L’Oréal Professionel stylist Grant Bettjeman.
“Infinium is the hairspray I reach for when I want a firm hold that I can’t feel. Because of its micro-fine mist spray, Infinium supports from the roots and allows the hair to move and shine naturally…I love it for runway looks that need flexibility, photographic shoots where the hair need to look undone, and for my clients who want to recreate fashion-forward styles at home,’ Bettjeman said.
RRP $23 Available in all L’Oréal Professionel salons