Celebrating 60 years: Max Factor Creme Puff

Celebrating 60 years: Max Factor Creme Puff

To celebrate 60 years strong, one of Max Factor’s most iconic global products is now launching in New Zealand. Creme Puff!

Max Factor Creme Puff is a medium to high coverage powder which gives a luminous & flawless finish. A multi-tasker which can be used over moisturiser, foundation or as an all-in-one makeup. It has defied the ages as one of Max Factor’s best ever selling products and is now available in New Zealand in 6 shades.

Originally, Mr Max Factor created Creme Puff for movie stars to hide spots and imperfections. The perfect coverage, luminous glow & natural finish were bound for success as the Hollywood secret soon hit the market. Ever since, women of all ages across the globe have loved Creme Puff an made it their beauty staple .


Creme Puff appears in a golden case, beaming of elegance, luxury and freshness. Gwyneth Paltrow is the face of this blockbuster launch and is featured on print media and TVC as she is regarded as one of our time’s most prominent actresses and a modern beauty icon, she is the perfect inspiration for Creme Puff and Max Factor’s international team of makeup artists. Pila Hiltunen, Max Factor’s national makeup artist in Finland stated: “I can think of no one better suited to inspire new, luminous looks!”

Creme Puff will be available in New Zealand at the end of April from Farmers and selected pharmacies, RRP $25.99.