Making its debut backstage at Valentino AW13, Max Factor Global Creative Design Director, Pat McGrath used the lightweight whipped formula to create a gorgeous, all-new flawless ‘demo-matte’ skin look for the upcoming season.
Pat described: “Demi-matte is a beautiful finish we created backstage at Valentino. It’s a dimensional matte finish but with a bit of brilliance – a really fresh, slightly radiant look. Not shiny, just sophisticated and flawless. It’s going to be one of the key skin finishes for AW13.”
It’s a super-smooth, hydrating formula that instantly achieves the perfect balance between controlling shine and enhancing skin’s natural luminosity in one quick, easy application.
How to achieve the perfect demo-matte finish at home:
Simply work the foundation into the skin, using your fingertips to blend the formula seamlessly – the foundation gets rid of all the imperfections and dulls shine to give a matte finish that is still radiant. The result is dewy, natural looking skin that glows from within, rather than shines. Even after several hours, skin is still oil-free and soft to touch. The hydrating formula combining water and glycerine reduces the appearance of dry skin on application, leaving skin looking fresh, soft and perfectly even.
It is available from Farmers and selected pharmacies and it retails at $28.99