NZFW 2015: RUBY’s romantic spark

NZFW 2015: RUBY’s romantic spark

I took some time to reflect on my favorite collections from New Zealand Fashion Week 2015 and as my second year this year as a delegate and the fact that I am juggling full-time work in the legal world, I decided to only write about collections that inspired me and perhaps talk-worthy, or in this case, blog-worthy. What you find inspiring may not inspire me, and vice versa. I am still a bit sad that I missed the Sean Kelly show as my friend and I decided to take a break in between shows!

The RUBY show was a stand-out for me. I am featuring RUBY’s Tonight Tonight collection, to put simply, because I love it and also as RUBY is one of my favorite New Zealand labels. I have featured here some of my favorite pieces from the show.

Held at a carpark on Cross Street in Auckland City, Impulse joined forces with RUBY in an exciting collaboration. Headlining the RUBY show is ‘The Romantic Spark dress’, inspired by the thrillingly floral, poetically feminine and above all, passionate notes of the Impulse Romantic Spark fragrance. ‘Romantic Spark is a love story of wild violets and warm earthy woods. Impulse has designed this fragrance to embody the current of electricity that prompts two strangers to feel as though they’ve met before’. 

(This image was supplied by Impulse)


I also love that the Tonight, Tonight collection was made available for purchase directly following the show and then throughout all eleven of RUBY’s nationwide stores, the very next day, which meant the audience can buy on impulse. A smart business move indeed. Who really wants to wait several months?

On this concept, RUBY designer Deanna Didovich stated ‘We live in a world where instant access and impulse drive buying habits. If we are able to download a song as soon as it’s released, why shouldn’t we expect the same from fashion…it’s only natural to want to shop something as soon as you’ve fallen in love with it.’

Tonight Tonight collection is inspired by dance. The color palette sets light against dark. The collection is a nod to the 60’s with a 70’s vibe; chiffon, bell-sleeves, flared vibes were featured. Basically, clothes that my momma tried to dress me in (as a child and as a teenager) which I detested at the time, but now have an appreciation for, and oh-so-trendy obviously.

RUBY NZFW 2015 show photo credit: my favorite NZ bloggers FOUREYES


The makeup for the show was done by M.A.C Cosmetics  (love the lip feature) and the makeup inspiration is ‘off duty-ballerina’. Thanks to M.A.C cosmetics for sharing this beauty info.


Face: Prep + Prime Essential Oils and Strobe Cream massaged into skin with 190 Foundation Brush. Mineralize Moisture SPF 15 Foundation and Studio Finish Concealer for perfected, creamy skin. Golden Prep + Prime BB Beauty Balm Compact SPF 30 to bronze. Bamboo Cream Colour Base applied to cheek with Pearl Cream Colour Base as a highlight.

Eyes: Vintage Selection Pro Longwear Paint Pot buffed onto the eyelid using a 217 Blending Brush. Bamboo Cream Colour Base buffed through the crease and outer corners of the eye . All that Glitters Eye Shadow pressed on to lid. Clear Brow Set.

Lips: Lip Conditioner. Up the Amp Lipstick mixed with White Lipmix to create soft lavender colour.





Photo Credit: Olivia Hemus for M.A.C Cosmetics

I am sure you will find something in the collection that you love. Have a lovely weekend.


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