Redken – NYC hair care powerhouse releases a launch trifecta

Redken – NYC hair care powerhouse releases a launch trifecta

They say that all great things come in threes and Redken is living proof.

April is an action-packed month for Redken with the launch of two new product ranges, as well as the renovation of Redken’s iconic Styling Collection to a revamped, brand new look. The brand that’s renowned for settling hair trends worldwide is launching two new product ranges set to reinvent the way you style your hair. To celebrate the new releases they’ve also given a makeover to their own iconic styling collection.

Pillow Proof Styles are here!

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How often do you wake up in the morning annoyed that you have to restyle your mane after all the trouble you went to washing and blow-drying it just right the day before? Redken’s NEW Pillow Proof Collection is set to become the ultimate blow drying range designed to create sleek, controlled and protected locks in record time – hello sleep-ins. Intended to be the first and last step in any style, NEW Pillow Proof Blow Dry Express Primer, RRP $36 reduces blow drying time, leaves hair three times stronger & healthier & keeps your style in check for longer. The pre-styling Primer works by generating a thermal blanket of flexible silicon resin, coating the hair to withstand up to 230 degrees.

Pair the primer with NEW Redken Two Day Extender Dry Shampoo, RRP $36, it helps retain that freshly blow-dried look for days on end. An even spritz absorbs oil and instantly refreshes your hair retaining its volume, softness and style for several days.

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Get FLEXible 

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Want your hair to feel smooth, textured, tousled or voluminous? Or perhaps some serious sculpting? Redken’s new FLEX range is the ultimate styling range that moulds and controls every hair length & style without leaving hair looking sticky or wet.

Move Ability 05, Mess Around 10 and Shape Ability 22 are $36 each and use a breakthrough technology of a hairspray polymer in the cream. It’s easier to apply and you have the option of blending with other products for paramount cream-paste texture.

It’s important to keep reinventing oneself and Redken understands that a style makeover is also vital for keeping its product packaging on trend. Each of the renowned categories – Heat Styling, Hairsprays, Shine, Smooth, Texture and Volume now deliver a dash of bold color agains a slick black background. A selection of hero products remains while the range welcomes to the family the new Pillow Proof Blow Dry and Flex lines. Its famed number system helps you select the very perfect level of control.

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The full range is represented by musician, model and Redken Styling Muse, Sky Ferreira while the Pillow Proof range is represented by fashion muse Chiara Ferragni.

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Available from all leading REDKEN salons – April 2014. For more info, visit www.redken.co.nz

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