Shiseido’s Ever Bloom Launches in New Zealand

Shiseido’s Ever Bloom Launches in New Zealand

A woman…beautiful by essence

“We see her when she passes. She’s at ease everywhere. Her elegance permeates all things. This eminently modern woman chooses a fragrance that is not quite a fragrance; rather, it is an imprint, a benevolent aura of light and grace, a scent that suggests, in its own special way, a new feminity: softer, more incarnate, more authentic. Nature is at the heart of the Shiseido brand.”

Shiseido has imagined a new floral expression with both this kind of modesty and the immense power to reveal the beauty of a woman. This luminous floral musky accord (orange blossom-gardenia) invents a new, sensual freshness and leaves a precious imprint on the body. The bottle has the density of fine objects. Its free, undulating and caressing lines makes you want to hold it in your hand.

The artist behind Ever Bloom stated: “My vision of the Shiseido woman is a radiant, graceful woman. When she enters a room, she does not need to be noticed. She will be remembered. This extract is the perfect embodiment of that woman – delicate and unforgettable.’

High Tea at The Langham

As you all may have noticed, recently I have started to really focus on the content and brands that I feature on my website. The focus is more on luxurious products and services. Shiseido is one of those brands that inspire me and a brand that I have loved and adored since forever. My very first eyebrow pencil was from Shiseido; a gift from mom. To me, it is oriental elegance personified. Shiseido is one of the world’s oldest cosmetics establishments and a pioneer in perfume. So, I was excited when Shiseido extended the invitation to me to check out their new fragrance Ever Bloom. Firstly, I love that the launch was nothing short of pink; my absolute favourite colour! Held at The Langham Hotel, we learned the art of floral arrangement (not as easy as it seems!) and enjoyed a beautiful high-tea and it was of course lovely to meet the New Zealand Shiseido team.

The Modern Woman

For Shiseido, the woman is a muse and all the fragrant preparations are dedicated to her and pay her tribute. The modern working woman looks fundamentally different from women in previous generations. For the first time in history, we’re embracing the fact that our lives are multidimensional. We’re doing work we love, work that inspires us, and we’re also pursuing our passions and making them priorities. Pink&Sparkles is all about women creating her own future and Shiseido’s Ever Bloom ties in perfectly.

Radiance and Presence

Since 1917, Shiseido has been a pioneer of fine perfume, creating fragrances that are based not only on ingredients, but on modern women and artistic sensibility. Inspired by one flower so graceful that only a single bloom fills the room, Ever Bloom is an expression of timelessness. A rounded rather than triangular structure, Shiseido Ever Bloom Eau de Parfum is comprised of two accords: Radiance and Presence. The radiance accord, the outer circle, is fresh and feminine with notes of cyclamen and lotus flower. The presence accord, the inner circle, is tender, addictive and sensual, comprising of orange blossom absolute, gardenia, sylkolide musk and hinoki wood.

Coming soon

On counters from 5th September 2016 in New Zealand. The 30ml which is RRP $99 and the Ever Bloom Perfumed Body Lotion 200ml RRP $89. I’ll definitely be adding more to my collection. Do let me know if there are any specific Shiseido products I should absolutely try and must have!