Everyone has different hair care concerns. Whether you need frizz control, more volume, colour protection, a moisture boost, or a combination of these, the sulphate-free L’Oréal Paris Hair Expertise range has a solution. L’Oréal Paris Hair Expertise offers salon-inspired hair care in a variety of tailored solutions that solve not one, but two hair needs at once. The formula are 100% sulphate-free to help protect hair from further damage and keep colour pure for longer. Within the Hair Expertise range there are EverPure and EverSleek collections, each with sulphate-free shampoos, conditioners and conditioning treatments.
Hair Expertise is 100% sulphate-free for optimum hair care and colour protection. Sulphates give shampoos a foamy feeling and have been used for decades to clean hair. Although many people enjoy bringing tresses to a bubbly state, some prefer less lathery locks and a gentler approach to caring for tresses. It’s these benefits combined with a very affordable price point that sets L’Oréal Paris Hair Expertise apart.
Enriched with natural botanicals, the formulas invigorate the senses with every wash, and leave you with soft, silky and healthy locks – whatever your hair type. Frizz and flyaway control is perfected with EverSleek. A special combination of natural botanicals including Argan, Sunflower and Olive oils, naturally infuse the hair, leaving it feeling gentle and weightless, yet also sleek, smooth and manageable.
L’Oréal Paris Senior Brand Manager Nicky Richman says the Hair Expertise range offers products to suit everyone’s hair care needs combined with a sulphate-free sensory experience. “Research shows that on average, consumers have 2.1 hair concerns, but most hair care products only address one. Hair Expertise provides personalised solutions that affordably address multiple hair concerns at once, without sacrificing quality.” Richman says.
L’Oréal ambassador Jennifer Lopez said:
“It’s about being a modern woman and all the things that we have to deal with and still being able to stay sleek, smooth. And I like that idea for women. I like the idea of being in your own power, in control.”
Available at all leading supermarkets, pharmacies and department stores with all ranges priced under RRP$20.00, L’Oréal Paris’ Hair Expertise range is an affordable luxury with its sleek, stylish packaging and quality formulas.