Thou shalt worship Blonde Idol
Blondes idolise their perfect colour. It’s a haven of impenetrable brassiness which keeps its shine and condition. Redken introduces a new generation of blonde hair care technology with Blonde Idol. The range helps preserves your blonde colour with the right combination of cleansing and conditioning products to maintain perfect tone.
The formula uses Redken’s latest Kera-Bright System – the key technology in the Blonde Idol range. Infused in the system is Kerabond, a next generation ingredient that injects protein directly into the hair strands while preserving colour and condition.
It works to balance, tone and care for blonde hair with signature ingredients including Violet Leaf Extract and Lactic Acid. Lactic Acid works to penetrate the hair fibre to optimize condition. Together with the Violet Leaf Extract and Kerabond technology, the bespoke formula helps to keep hair at its optimal state conditioning hair fibres to better react to colour services and treatments.
The Blonde Idol range comprises Sulphate-Free Shampoo, BBB (Balance, Beautify, Brighten) Spray, Mask and the hero product, Custom-Tone Conditioner. The Custom-Tone Conditioner is a dual chamber conditioner which releases a custom calibrated blend of colour-depositing and conditioning formulas that help refresh colour to preserve cool or platinum blonde hair.
Following a colour service, dial up weekly to increase colour deposit or adjust as needed. Together the dye and white conditioning base work to condition and prevent the tone from shifting until your next salon visit. The balanced pH formula in each product works to maintain hair condition while helping to seal cuticle ends. The custom calibrated dye cancels brassiness and preserves tonality.
Together these elements create the ultimate range to care for blonde hair. Blonde Idol – it’s worth worshipping.
Available in June from all leading Redken salons.
The Blonde Idol range
Redken Blonde Idol Sulfate-free Shampoo RRP$33.00
A caring, pH balanced, sulfate-free formula that gently cleanses and softens blonde hair with lightweight moisture. Redken’s exclusive Kera-Bright System with kerabond, violet leaf extract and lactic acid helps strengthen* and boosts shine so blonde hair looks bright, soft and beautiful. *When used as a system of Shampoo and BBB Spray or Mask.
Redken Blonde Idol BBB Spray RRP$35.00
This lightweight multi-benefit conditioning spray works to balance, beautify and brighten blonde hair. To balance hair, the spray strengthens, moisturizes and fills porosity, while beautifying by protecting from heat, controlling frizz and detangling. The end result is brightened hair with luxurious shine and a smooth and silky feel. The formula uses Redken’s exclusive Kera-Bright System, which can be used on any range of hair colours.
Redken Blonde Idol Custom-Tone Conditioner RRP$40.00
This adjustable dual chamber conditioner releases a custom calibrated blend of color-depositing and conditioning formulas that help refresh color to preserve cool or platinum blonde hair. Redken’s exclusive Kera-Bright System with kerabond helps blonde hair stay beautiful between salon visits.
Usage: Following a color service, dial up weekly to increase color deposit or adjust as needed. Apply to damp hair. Leave on for 3-5 minutes. Rinse thoroughly. Conditioner can be used every day when dialed at the minimum color deposit or up to twice a week when dialed at the medium or maximum color deposit (refer to the dial).
Redken Blonde Idol Mask RRP$47.50
A caring, nourishing formula that targets porous, damaged areas with replenishment. Redken’s exclusive Kera-Bright System with kerabond, violet leaf extract and lactic acid helps strengthen*, replenish smoothness and amplify shine so blonde hair is polished with renewed softness.*When used with system of Shampoo and Mask.